Islamabad:Inside the Pakistan pavilion at the Wuhan Financial Holdings Central China Trade Service Zone, two live-streamers sit before a display of gemstones and jewelry, pitching their sparkle to online viewers across China.
Their rapid-fire Mandarin sales talk reflects a broader ambition: to turn Pakistan’s niche exports into mainstream products for Chinese consumers, China Economic Net (CEN) reported on Sunday. The scene captures a shift in how trade between the two countries is evolving from infrastructure-led cooperation toward consumer-driven commerce, powered by e-commerce and institutional platforms.
For members of a visiting Pakistani delegation, the pavilion offered both inspiration and a reality check. “This is a great experience, a world-level platform for us,” said Mir Salam Khan Jogezai, a delegate from Balochistan. Surrounded by displays of minerals, handicrafts and food products from Pakistan, Mir highlighted: “We have quality products and this platform opens the door for valuable trade orders”.
Xie Jiangang, Vice President of Wuhan Yangluo Port Service Company, noted that the pavilion’s core value goes far beyond product display. It delivers full-chain market integration. “Our key advantage is that we assist overseas exporters in completing official product registration. Without these formalities, commodities cannot legally enter China,” Xie explained. Regulatory barriers have long been a major obstacle for Pakistani exporters, especially in food, cosmetics and consumer goods.
