ISLAMABAD: In a significant stance against surrogate betting companies, two Pakistan Super League (PSL) franchises — Islamabad United and Peshawar Zalmi — reject multi-million-dollar sponsorship deals from gambling-linked entities, the franchises confirmed.
The financial offers made by these surrogate companies far exceed what traditional brands propose. Despite this, both teams cited ethical and social concerns, choosing to forgo the short-term financial gains.
Interestingly, both franchises also confirmed that they raised the issue directly with the Pakistan Cricket Board (PCB) during internal PSL meetings. According to a top franchise official, who requested anonymity, the two teams advised the PCB to lead by example and collectively reject sponsorships from betting-linked entities — arguing that with stronger league branding and planning, such revenue would not be necessary.
“The other franchises were willing to follow suit if the PCB had taken a collective stance,” the official added. “But that did not happen.” Despite repeated queries from The News, the PCB did not respond to questions regarding its position on betting sponsorships in the past.
However, when questioned previously about the matter PCB officially responded stating, “Let us be unequivocal: the Pakistan Cricket Board enforces strict legal compliance in all its commercial dealings. Every rights holder is contractually obligated to operate within the bounds of the law”.
“For Zalmi, the priority has never been ‘easy money’,” said Javed Afridi, Chairman of Peshawar Zalmi. “Instead, we have chosen credible, impactful, and socially responsible partner brands who add long-term value and credibility to our franchise.”
Zalmi’s Marketing Director, Ahad, elaborated that the franchise has consistently upheld a strict no-betting policy since its inception.
Islamabad United echoed similar sentiments. “Islamabad United has never partnered with any betting or surrogate companies, despite receiving multiple offers over the years,” said Rehan Ul Haq, the franchise’s marketing director.
