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PIBF to hold sixth ‘My Brand Pakistan Expo’ in January 2027

By Our Correspondent
May 03, 2026
The image shows a logo of the Pak International Business Forum (PIBF). — PIBF website/File
The image shows a logo of the Pak International Business Forum (PIBF). — PIBF website/File

The Pak International Business Forum (PIBF) on Saturday announced that it would hold the sixth edition of the “My Brand Pakistan Expo” next year.

Addressing a launching ceremony at the Arts Council of Pakistan, PIBF Karachi Chapter President Sohail Aziz said that the three-day expo would be held in Karachi from January 22 to 24, 2027.

He said the initiative, which began in a single hall at the Expo Centre, expanded to occupy the entire venue by January 2026 due to the trust of traders and the public. He added that an additional day had been included this time for the convenience of consumers, exhibitors, and citizens.

Aziz said that the aim of PIBF was to promote SMEs and “Made in Pakistan” products, adding that the organisation’s efforts were driven by national interest rather than personal gain, with a vision of mutual benefit.

He thanked the public and the business community for their continued trust and support, and noted that new projects would be introduced this year, along with more valuable prizes for visitors.

Leaders of the business community expressed their commitment to supporting the “My Brand Pakistan Expo” in every possible way, stating that the PIBF was playing a vital role in strengthening the national economy.

Arts Council President Ahmed Shah also assured the forum of his full support for the initiative.