LAHORE : “Fast food industry plays a significant role in strengthening the economy, providing employment to millions, and attracting both local and foreign investment. Pakistan’s fast food sector reflects energy of its young population and a rapidly urbanising economy. The government also earns substantial revenue through taxes collected from this industry”.
These views were expressed at a seminar “The role and importance of fast food in development of Pakistan’s food industry: An industry supporting government revenue”, organised by Mir Khalil-ur-Rehman Memorial Society (Jang Group of Newspapers) in collaboration with New Yorker Pizza.
The seminar was chaired by Squadron Leader (retd) Syed Adil Babar (CEO of New Yorker Pizza). Chief guests included Bilal Yasin (Minister for Housing and Urban Development), Khawaja Imran Nazir (Minister for Health), and Khawaja Farhan Aziz (Head of Civil Services Academy of Pakistan). The guest of honour was Aziz Ahmed Awan (Chief Organiser and Media Coordinator, PESS).
Other attendees included Dr Maryam Hameeda, Dr Komal Hassan, senior actor Toqeer Nasir, Falahat Imran (President Women Chamber of Commerce and Industry Lahore), Prof Dur-e-Ajam, Tahreem Khan, Gen (retd) M Naeem, Aamir Rafique Qureshi, Rehman Faris (Commissioner FBR), Brig (retd) Nadir Mir, and Dr Narjis Abidi (President PESS Lahore).
The vote of thanks was delivered by Wasif Nagi, Chairman of Mir Khalil-ur-Rehman Memorial Society.
Provincial Minister Bilal Yasin said fast food industry contributes significantly to economic growth and job creation. He noted both local and international investors are investing heavily in the sector, which pays various taxes and strengthens the national exchequer.
However, he warned unhealthy food is causing health issues and stressed importance of proper labelling and improved food packaging. He remarked traditional local foods have been affected.
Health Minister Khawaja Imran Nazir highlighted Pakistan’s fast food industry is not just about food but also drives employment, investment, and supply chain development. With over 240 million people — about 64pc under age of 30 — the sector reflects country’s demographic strength. He emphasised the need for balanced growth through nutritional standards, calorie labelling, restrictions on trans fats, strict hygiene compliance, and public awareness, adding, “promote moderation, not elimination”.
Khawaja Farhan Aziz said younger generation is increasingly aware of food ingredients and their benefits. He said quality ingredients and proper food preparation important, noting fast food itself is not harmful if hygiene and quality standards are maintained.
Aziz Ahmed Awan said opening of new food outlet marks a new and exciting chapter for the city, describing it as more than just a restaurant — a place for social interaction and memorable experiences.
Syed Adil Babar shared one of their branches empowers women, where female staff manage the entire outlet, including pizza preparation and cashier duties.
Wasif Nagi noted fast food chains have not only created jobs but also transformed eating habits by offering affordable and accessible food. Falahat Imran said government earns significant tax revenue from the sector.
Dr Maryam Hameeda emphasised while pizza is popular, it should be consumed in moderation. Dr Komal Hassan said fast food has given a new identity to Pakistan’s food industry and supports agriculture by increasing demand for meat, vegetables, flour, and dairy products.
Professor Dur-e-Ajam pointed out challenges such as health issues and malnutrition but noted government regulations have helped industry grow.
Toqeer Nasir said the sector has strong potential for future growth if government and industry collaborate, while senior actress Sangeeta Begum emphasised need for regulation and awareness about healthy eating.
Brigadier (retd) Nadir Mir highlighted fast food industry contributes to govt revenue through taxes such as sales tax and income tax. He said international-quality food boosts tourists’ confidence and promotes tourism in Pakistan.
