PESHAWAR: The Pakhtunkhwa Rural Economic Transformation Project (KP-RETP) on Saturday organized an event to enhance livestock productivity and rural livelihoods across the province.
A statement said that the initiative was supported by International Fund for Agricultural Development (IFAD), European Union (EU), and KP government on Public-Private-Producers Partnership (4P) basis for animal feed development in Peshawar.
The event was aimed at strengthening collaboration between private sector firms, professional farmer cooperative organizations (PFCOs), and other stakeholders.
It said that through this initiative, KP-RETP aimed at benefiting at least 2,000 smallholder farmers, including women and youth, by improving access to quality inputs, technical knowledge, and sustainable market opportunities
The event brought together a diverse group of participants, including private feed companies, farmers/producers, public sector and development partners.
It featured a series of sessions including project overview presentations, private sector business showcases, and producer group interactions.
A dedicated Business-to-Producer (B2P) session enabled direct engagement between companies and farmers to explore viable partnerships and business linkages.
Participants showed strong interest in collaboration, particularly in areas including production and supply of silage and balanced animal feed, development of market linkages between producers and private firms and introduction of modern technologies and improved feeding practices.
The statement said that farmers expressed willingness to enter into structured partnerships under the 4P model, which was designed to promote inclusive, market-driven development by aligning the interests of public institutions, private enterprises, and producer groups.
The Project Management Unit informed participants that interested firms would undergo an initial screening process based on submitted profiles and shortlisted companies would be invited to develop partnership proposals for implementation under the project framework.
