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Synergy wins back-to-back Asian advertising excellence awards

By Our Correspondent
May 05, 2026
Pictured from left to right: Shakeb Sultan (Creative Director Synergy Group), Manahil Kapadia (Director Synergy Group), Bharat Avlani (Secretary General of the Asian Federation of Advertising Associations - AFAA), Ahmed Kapadia (Chairman and CEO Synergy Group), Senator Sarmad Ali (Managing Director Marketing & Advertising Sales of the Jang Group). —Brandsynario website
Pictured from left to right: Shakeb Sultan (Creative Director Synergy Group), Manahil Kapadia (Director Synergy Group), Bharat Avlani (Secretary General of the Asian Federation of Advertising Associations - AFAA), Ahmed Kapadia (Chairman and CEO Synergy Group), Senator Sarmad Ali (Managing Director Marketing & Advertising Sales of the Jang Group). —Brandsynario website

KARACHI: Synergy Advertising has become the first agency in Pakistan to secure consecutive AFAA Brilliance Awards, marking a significant milestone for the country’s advertising industry.

The latest recognition was awarded in the Food and Beverages category for a campaign developed for Cheezious, highlighting the agency’s creative and commercial impact at the regional level.

Organised by the Asian Federation of Advertising Associations, the awards are judged by an international panel and honour campaigns that demonstrate both creativity and measurable business results.

Synergy Group Chairman and CEO Ahmed Hussain Kapadia said the achievement reflects the agency’s long-term vision and the growing strength of Pakistan’s creative sector.