LAHORE: A groundbreaking e-commerce solution is being referred to as the essential catalyst for local digital sellers aiming to connect with global audiences.
Will it truly provide digital sellers with the desirable worldwide outreach necessary to market their products along a dependable payment solution? The visiting chief executive officer of a logistics company believes it will. He referred to it as an innovative, fingertip solution to the intricate barriers that hinder local small businesses from exporting.
“International shipping has always posed significant challenges for small-scale businesses — customs, documentation, costs, returns,” the CEO said. A new AI-driven solution namely JAKDelivery, has been developed to address the entire process in one location. “We have simplified a ten-step problem into a single tap”, asserts Hussein Hachem, the CEO of SMSA Express, located in Riyadh, Saudi Arabia. He is a seasoned leader in logistics, recognised for leading digital transformation efforts within the organization, particularly in AI-driven logistics and cloud technology.
Powered by SMSA Express, JAKDelivery now provides export services from Pakistan to key destinations in the US, Canada, the GCC and beyond. The integrated solution targets digital-media entrepreneurs and independent brands that have grown rapidly in Pakistan but remain limited to local markets. Many sellers report losing international orders because shipping costs exceed product value, especially from the Pakistani diaspora and customers in North America and the Gulf.
According to the CEO, sellers no longer require freight forwarders, brokers or separate contracts. Once a product is listed, the system auto-generates shipping labels, files export declarations, and selects the best available route through SMSA’s network. The company states that first-time exporters can dispatch international shipments with ease after getting themselves registered free of cost.
Digital sellers used to get easy access to foreign markets through online platforms, but they greatly lack ability to dispatch their product to other countries. Moreover, cross-border payment solutions are also another issue for them.
The company supports the service with bonded warehouses, dedicated air capacity and local delivery partners in destination countries. Financial reconciliation is also integrated. Under the customised solution, the company collects payments abroad, converts currency and deposits earnings to the seller’s local bank account. He said this is critical for small businesses that depend on steady cash flow.
Hachem said the logistic platform focuses on reliability of services as well as managing export onboarding time efficiently. The platform offers landed-cost estimates so merchants can view duties and taxes before shipping. For overseas buyers, it provides delivered-duty-paid options to avoid unexpected charges. “The seller should only see one thing: order shipped, order delivered. We handle the complexity behind the screen,” he added.
We believe exports should be as easy as a local courier,” Hachem said. “With our new platform, we are giving Pakistan’s entrepreneurs a one-stop solution for growth. From your phone to the world; that’s the promise, and we are delivering it every day.
