KARACHI: The Pakistan Cricket Board and the HBL Pakistan Super League 11 dedicated Thursday, 16 April, as a day to raise awareness about breast cancer as part of corporate social responsibility, using the extensive reach and popularity of the tournament and the players involved.
Breast cancer is the most common form of the disease in Pakistan, accounting for 16.5 per cent of all cancer patients in the country, according to the available online surveys. One in nine women in Pakistan develop breast cancer, highest rate of occurrence in Asia.
The HBL PSL and PCB organised the Pink Day in partnership with the Pink Ribbon Hospital in Lahore. The PCB and Pink Ribbon Hospital has also arranged free of cost screening for women from 13 to 18 April.
