KARACHI: Visa and easypaisa Digital Bank have signed a strategic agreement to strengthen their collaboration with a focused objective of expanding card-based digital transactions across Pakistan and international, a statement said on Tuesday.
As part of this collaboration, easypaisa Digital Bank plans to enhance the overall cardholder experience through the launch of a premium debit card, credit card, and cross-border initiatives, while promoting increased usage of cards for international transactions across all channels, including POS, e-commerce, and ATM. The partnership also includes joint initiatives in marketing, customer activation, merchant enablement, training, and technology enhancements.
Commenting on the collaboration, Jahanzeb Khan, president and CEO of easypaisa digital bank, said, “This partnership with Visa allows us to leverage its global payment network, advanced transaction processing capabilities, and robust security standards to deliver seamless and secure payment experiences, drive greater card usage, and expand merchant acceptance across the country for our ambition to unlock opportunities for all and make cashless Pakistan a reality.”
Country Manager Pakistan & Afghanistan at Visa Umar S Khan added, “Pakistan’s shift to digital is accelerating, and easypaisa’s scale shows what’s possible as they serve roughly one in every five Pakistanis. By pairing that momentum with Visa’s global network and advanced security, we can help more consumers and merchants move from cash to digital payment experiences, complementing the national ecosystem and widening participation.”
