LAHORE:The first-ever state-of-the-art ‘Design and E-Commerce Centre of Excellence’ will be established at Pakistan Institute of Fashion and Design (PIFD) with a seed money of Rs241 million to exclusively promote design exports in emerging global markets.
Chairing a meeting of the Board of Industrial Collaboration to Enhance Fashion Exports (BICEFE) here Sunday, its newly-appointed Chairperson Mian Kashif Ashfaq said total volume of global fashion industry is over 3,000 billion dollars and nearly 3.8 billion people are associated with this trade worldwide while Pakistan’s share despite vast potential is even less than one percent. He said federal government realising the situation finally decided to exploit the export potential of fashion and design industry and established the board to translate the dream into reality by producing highly skilled local artisans in the centre of excellence.
The centre will be executed in three years by June 2028. Unfolding the salient features of the centre, he said it aims to create service oriented and design specific solutions for the industry and contribute towards the economic growth.
He said contemporary designs popular in global markets will be developed on modern scientific matching in line with consumer liking. He said portals, apps and digital hubs will also be developed for the promotion, marketing and selling of products and services in international markets. The first-ever state-of-the-art ‘Design and E-Commerce Centre of Excellence’ will be established at Pakistan Institute of Fashion and Design (PIFD) with a seed money of Rs241 million to exclusively promote design exports in emerging global markets.
Chairing a meeting of the Board of Industrial Collaboration to Enhance Fashion Exports (BICEFE) here Sunday, its newly-appointed Chairperson Mian Kashif Ashfaq said total volume of global fashion industry is over 3,000 billion dollars and nearly 3.8 billion people are associated with this trade worldwide while Pakistan’s share despite vast potential is even less than one percent.
He said federal government realising the situation finally decided to exploit the export potential of fashion and design industry and established the board to translate the dream into reality by producing highly skilled local artisans in the centre of excellence.
The centre will be executed in three years by June 2028. Unfolding the salient features of the centre, he said it aims to create service oriented and design specific solutions for the industry and contribute towards the economic growth.
He said contemporary designs popular in global markets will be developed on modern scientific matching in line with consumer liking. He said portals, apps and digital hubs will also be developed for the promotion, marketing and selling of products and services in international markets.
