KARACHI: JazzWorld’s digital lifestyle platform ROX has launched an Authorised Apple E-Store within its app, allowing customers to browse and buy authentic Apple products through an integrated checkout without leaving the platform.
The move positions ROX as a one-stop digital ecosystem combining connectivity, entertainment and commerce for Pakistan’s youth, the company announced on Friday. To mark the launch, the first 10 customers to place an order will receive a complimentary Apple charger, while purchases of Rs100,000 or more will include a free pair of Apple AirPods 4, subject to availability.Kazim Mujtaba, president of Jazz GSM, said the e-store was a step towards making premium technology more accessible and delivering “a ‘Better Life for All’ through digital innovation”.ROX said it would continue expanding its lifestyle portfolio to connect young Pakistanis with products and experiences relevant to their digital lives.
