LAHORE : WWF-Pakistan has launched youth-led green initiatives to tackle country’s growing climate crisis.
WWF-Pakistan is now turning to youth as a driving force for climate action through a new initiative focused on green entrepreneurship and community-led solutions.
The newly launched Nature Clubs for Youth (NC4Y) programme, supported by the Avery Dennison Foundation, aims to equip young Pakistanis with the skills, mentorship, and funding needed to develop practical solutions to environmental challenges affecting their communities. Piloted across 15 educational institutions in Taunsa, Skardu, Gilgit, Hyderabad, and Nathiagali, the initiative will engage around 1,000 participants aged 15 to 22.
Through hands-on workshops such as Eco Leaders of Tomorrow and Green Entrepreneurship Skills, students will be trained in project design, leadership, and sustainable business practices. At least five youth-led projects will receive mentorship and seed funding, enabling participants to transform ideas into scalable solutions addressing issues such as waste mismanagement, water conservation, and ecosystem restoration.
‘At WWF-Pakistan, we see young people not just as future leaders, but as change-makers today,’ said Taseer Ali Mirza, head of Corporate Engagement and Environmental Education.
