KARACHI: PTCL and Ufone were named ‘Effective Marketer of the Year 2025-26’ at the Effie Awards Pakistan 2026, securing a total of eight accolades, said a statement on Monday.
The companies won three Gold, two Silver and three Bronze awards, emerging as the top performers at the ceremony. In the Internet and Telecom category, they clinched both Gold and Silver honours, with campaigns such as ‘Data Bohhaaat Hai’ and ‘Babar’s Phone Lost’ among the standout winners.
Additional recognition came across categories including social impact, seasonal marketing and brand partnerships, reflecting a broad-based marketing strategy.The Effie Awards are widely regarded as a global benchmark for marketing effectiveness, recognising campaigns that deliver measurable results through strong strategy and execution.
The wins underline PTCL and Ufone’s focus on combining creative storytelling with commercial impact, spanning telecom services, digital platforms and purpose-led initiatives.
