KARACHI: Zindigi, powered by JS Bank, has launched Pakistan’s first fintech credit card, marking a major milestone in the country’s digital financial evolution, a press release said.
Built for a mobile-first generation, the credit enables customers to complete the entire application journey digitally through the app, with access to credit in minutes, eliminating the need for branch visits and lengthy documentation.
Despite the rapid growth of digital payments in Pakistan, credit card penetration remains relatively low, leaving a large segment of digitally active consumers underserved. Zindigi aims to bridge this gap by offering a fast, seamless, and fully digital credit experience.
The card supports point of sale, online payments, ATM withdrawals and international transactions, while giving users complete control via the app, including activation, PIN management, transaction controls, card blocking and real-time tracking.
Speaking on the launch, Noman Azhar, chief officer of Zindigi, said: “We set out to rethink credit for today’s digital users. Our goal is simple, to make access to credit as seamless as using any modern app.”
