Jazz launches 5G campaign built on customer choice

KARACHI: Jazz has launched a 5G campaign titled ‘Hamari Superpower’, which centres on the freedom of customers to use technology on their own terms, according to a statement on Tuesday.

Built around the line ‘Jazz 5G Apka, Marzi Bhi Apki’, the campaign will run across television, radio, digital and out-of-home channels as the company expands its 5G network.Kazim Mujtaba, president of Jazz GSM, said technology should give people more freedom to decide how they spend their time, and that the company’s role was to provide connectivity that supports their ambitions and everyday needs.

Jazz began commercial 5G services on March 19, 2026, across about 180 sites. The network now has more than 1,000 live 5G sites, with a target of 2,500 by the end of 2026.The company has also introduced a refreshed logo, removing the digital dots around its signature orb. The new design will be rolled out progressively across its communications and brand touchpoints.