Islamabad:A delegation of the organisers of the Silk Route Festival, led by Vice Admiral Ahmed Saeed, along with Sadaf Khalid Khan, Director and Global Coordinator of Silk Route Enterprises, met with High Commissioner of Sri Lanka to Pakistan H.E. Rear Admiral Fred Senevirathne at his official residence here Sunday.
The High Commissioner warmly welcomed Vice Admiral Ahmed Saeed and members of his delegation.During the meeting, the delegation briefed the High Commissioner on the forthcoming Silk Route Festival and its objectives of promoting tourism, cultural exchange, trade, investment and economic cooperation, said a press release issued here.
Sadaf Khalid Khan briefed the High Commissioner on the activities of Silk Route Enterprises, which has more than 20 years of experience in tourism promotion, destination marketing, trade facilitation and investment outreach in Pakistan.
She said the Silk Route Festival would bring together international expertise and provide a platform for sharing experiences, best practices and innovative approaches to promote sustainable and inclusive tourism development.
She added that the festival aimed to promote cultural diplomacy, tourism connectivity, trade, investment, economic growth and gender inclusion while creating opportunities for international stakeholders to build partnerships and explore new avenues of cooperation.The Silk Route Festival is envisioned as a global platform for enhancing cultural, economic and tourism connectivity among participating countries and communities.
The High Commissioner appreciated the initiative and commended the organizers for their efforts to promote tourism and international cooperation through the festival.He expressed interest in participating in the event and said the High Commission of Sri Lanka would like to showcase Sri Lankan products, including tea, food, handicrafts and other items reflecting the country's rich cultural and tourism heritage.
The meeting concluded with a shared understanding of the importance of strengthening cooperation in tourism, cultural exchange, trade and economic engagement, and using the Silk Route Festival to enhance people-to-people contacts and bilateral relations between Sri Lanka and Pakistan.A. Christy Ruban, Head of Chancery of the High Commission of Sri Lanka, and MianHashim Masood, Director of Silk Route Enterprises, also attended the meeting.
