LAHORE: Adamjee Life Assurance Company Limited has announced that its mobile platform, Adamjee Life Digital, has surpassed 100,000 downloads, marking a significant milestone in the company’s digital transformation efforts and reflecting growing adoption of digital insurance services in Pakistan.
As digital banking, mobile wallets and online commerce continue to reshape consumer behaviour across the country, insurance is increasingly becoming part of Pakistan's broader digital evolution. The milestone highlights a shift in how customers interact with financial services, with convenience, accessibility and self-service capabilities emerging as key drivers of adoption.
Adamjee Life Digital was developed to provide customers with a seamless insurance management experience through a single platform. The app enables policyholders to access policy information, make payments, submit claims, receive policy updates, schedule appointments and securely access important documents at any time.
In addition to policy servicing features, the platform offers access to Takaful solutions and lifestyle benefits through Orbis Rewards, providing customers with a more comprehensive digital experience.
Rising smartphone penetration, improving broadband connectivity and increasing use of digital financial services are encouraging more consumers to manage essential aspects of their lives through mobile platforms.
Muhammad Iftikhar Javed, director distribution, marketing and business strategy at Adamjee Life, said the milestone reflected the growing potential of insurance technology and the increasing adoption of digital insurance services in Pakistan.
“As customers become more digitally savvy, their expectations for convenient, accessible and seamless financial services continue to evolve. Adamjee Life Digital has changed how customers interact with insurance by making essential services available anytime, anywhere,” he said.
