LAHORE:Under the umbrella of the Punjab Family Planning Programme (PFPP), led by the Health and Population Departments, Punjab, the on-ground initiative ‘Behtar Qadam’ is now actively underway to promote a ‘Nayi Soch’—a renewed way of thinking about family planning—across the country’s most populous province.
Implemented in collaboration with partners Rayn and Riz Consulting, the outreach programme does not impose choices; instead, it walks alongside families as a trusted partner in life. Through inclusive engagement with women and husbands, youth, extended families, community members, NGOs and community-based organisations, as well as religious scholars, the initiative is actively reaching communities across all 41 districts of Punjab.
The programme emphasises dialogue, awareness, and shared responsibility to support healthier families and stronger communities. Rooted in shared values of responsibility, compassion, and thoughtful decision-making, Behtar Qadam encourages youth, married couples, and families to make informed and healthier choices for a more secure future.
The initiative promotes a fresh perspective centered on wellbeing, opportunity, and stronger households, with a special emphasis on maternal, newborn, and child health. By supporting planned and healthy spacing between children and empowering communities to consider the long-term benefits of their decisions, the initiative contributes to the social and economic stability of families, communities, and ultimately the province and the country.
‘Behtar Qadam’ invites youth, families, religious leaders and CSOs/NGOs to understand their role in building a prosperous and healthy society, to take a better step together; learn, discuss and plan responsibly,” said Dr Usman Ali Khan, Programme Director PFPP.
